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Discovery, scoping and deciding what to build.

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Product

Product 20 Jul 2026 7 min

Why software estimates are wrong, and what to do instead

Estimates given before requirements are understood are not predictions — they are guesses with a number attached. Here is a more honest way to plan a...

Product

Product 17 Jun 2026 6 min

Build or buy: a decision framework that survives contact with reality

Custom software vendors have an obvious incentive in this decision. Here is the framework we use, including the cases where we tell clients not to bui...

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